Behind the Brand

We Numb.You Relax.Art Happens.

We Numb.You Relax.Art Happens.

ALL ABOUT THE ART

We love self-expression.
It’s pain we’re not crazy about.
Tattoos don’t have to hurt.

An Idea Movitated By
An Experience

We eliminated tattoo pain in 2009 with the introduction of HUSH Gel, the first numbing product to prioritize comfort without compromising your body art. Since then, we’ve expanded the line to meet all of your tattoo skincare needs.

Whether you’re planning your first tattoo or developing a skincare routine to protect your existing collection, we got you covered every step of the way.

Backed By Professionals

PRO ARTISTS

Ivana Belakov

I would consider my style a unique version of neo traditional tattoos but I also enjoy taking on any challenges people throw at me.

Meet Ivana

PRO ARTISTS

TRAVIS BROWN

Besides working on tattoos, Travis is a dedicated family man, and loves to go fishing.

Meet Travis

PRO ARTISTS

ALISHA GORY

Born in Seoul, Korea, Alisha moved to NYC to pursue body art. She specializes in black and gray illustrative tattoos, and is also the co-founder of Tattoo Academy NYC.

Meet Alisha

PRO ARTISTS

CODY DRESSER

Cody Dresser is a born and raised Texan hailing out of the Dallas/Fort Worth area. He specializes in neo-traditional and traditional style tattooing relying heavily on bright colors and bold linework to give his clients a tattoo they can be proud to wear.

Meet Cody